Your business deserves more than marketing.
HNDLD is the vehicle that turns your goals into action and takes you where you want to go.
We identify your most lucrative revenue opportunities, uncover what's being overlooked, and focus on achieving your goals.
HNDLD analyzes your entire growth ecosystem — from marketing and business development to your customers, competition, team, vendors, and spending — to determine where your greatest opportunities for revenue and growth exist.
Then, we turn those insights into a strategy to maximize your return on investment.
You don't need another marketing vendor. You need executive leadership looking at your entire marketing strategy — not one viewpoint based on an outdated SEO sales pitch.
Ethics you can count on.
Dignity, always.
Respect for everyone — especially in the hard moments: the honest feedback, the difficult call, the answer no one wants to hear.
Our work is for sale. Our integrity is not.
We sell you our honest analysis — so our recommendations never bend to a vendor relationship, a bigger budget, or a bigger fee.
We want our clients to win.
We're invested in your growth, not just auditing it — and the only lever we pull is helping you get there, never telling you what you want to hear.
We're defined by who we turn away.
We say no to work that isn't the right fit — because a company that takes every client, and flatters every one, isn't worth hiring.
Gena Rumble
We are committed to the success of our business partners through thoughtful analysis and customization of best-practice strategies.
Trusted across industries
From law firms to medical practices to non profits.
Gena brings a rare combination of marketing mastery and genuine business sense. When I launched Brandes Law Group, rather than sell me a one-size-fits-all package, she took the time to understand my firm and built a plan specifically around it. Outsourcing this area to her gave me back time and money and, more than that, the confidence that it's handled by someone who knows exactly what she's doing. Easily one of the highest-ROI relationships in my business.
Gena has an exceptional ability to build meaningful relationships and create opportunities that truly move a business forward. As an orthopaedic surgeon and private practice owner, some of the most valuable professional relationships I have developed are a direct result of Gena. She has opened doors for my practice that I likely would not have been able to open on my own, and those connections have been paramount to our success.
What sets Gena apart is the trust behind those relationships. She has an outstanding reputation, operates with genuine integrity, and I have complete confidence in both her judgment and the way she conducts business. Gena is the kind of person you want in your corner for the long term. The value Gena has brought to my practice is truly unparalleled in my professional experience. She has done wonders for my practice, and I am forever grateful to her.
HNDLD transformed and optimized our fundraising efforts. They helped us streamline our strategies, and they also introduced us to our biggest sponsor to date. Their expertise and network have been a game-changer for our nonprofit organization.